Why Local Public Relations Efforts Matter

Posted on by aurorameyer
Why Local Public Relations Efforts Matter above an image of a man and a woman picking up trash in a field as volunteers in a community clean up.

In today’s interconnected world, many businesses look for global outreach and invest in digital advertising, global SEO, and influencer marketing to reach massive audiences. But amid the every growing digital noise, the impact of local public relations (PR) is not only critical but may be the best place to start, or start over. A solid … Continue reading Why Local Public Relations Efforts Matter

SXSW Community Engagement Takeaways

Posted on by aurorameyer

The Community Engagement Strategies: Rational Debate or Herding Cats? session at South by Southwest was one of the best sessions I attended. There were too many suggestions to write about each one, so I'll stick with my top five. Start a community IN PERSON first because then there's already a connection. Communities must be centered … Continue reading SXSW Community Engagement Takeaways