Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
There are hundreds of millions of businesses all around the world. So why is it that we only hear about a couple hundred during the year? Whether it’s on the news, over the radio in our cars, on social media websites or in newspapers, some businesses create more of a stir than others. Is it because they’re more successful? Sometimes but mostly it’s because of their impact on society. For example, Bitcoin isn’t that large compared to other companies, in fact it’s tiny.
However, it has a massive cultural impact because it throws up multiple questions. It asks whether or not it’s time to move to digital currency, as everything else has already turned digital anyway. It’s not a concern of the majority of people, but it’s asking a serious question that entails the future of all economies around the world. This is the kind of thing that stirs up interest in a business, even if it’s not the most popular. In fact, even if a business is not the king in its own industry, it can still become more important than the one on the throne. What are the things that cause this?
New always sells
The bottom line is, we as human beings love new things. Things that have never been done before or made, will always sell. From the very first car, the first jet ski, the first pocket watch to the first smart glasses, we love things that are new. We are creators and inventors by our nature, therefore when we see something that is brand new on the market and has very little similarities to other products on the market, we flock to it. Some of us just want to have our skepticism justified, others want to believe and others are just curious in a neutral manner. Businesses that continue to innovate and do so successfully are always going to keep making headlines. You see a lot of this in the fashion and car industries.
Technology is king
Advances in technology are always going to make experts stand up and take notice. It’s not just the new technology but also the improved technology that will create a stir. The next series of smartphones that will have no bezels and just a large screen with no buttons, and a motorized rear camera are the talk of the world. These two steps are huge and they haven’t been properly done before. No wonder then that a company that will make these large steps will attract investors of all kinds. The average person can learn how to start investing in stocks and get in on the action and make a lot of money. When a new technological achievement is on the horizon, you can be sure that this is the right time to invest in that particular company looking to accomplish it.
Some businesses create a stir for the wrong reasons. However a company that is doing something brand new, making bold steps in the direction of technological achievement is always one to watch out for. Getting involved and buying stock before it releases said product is definitely something you should consider.