You are currently browsing the category archive for the ‘Workplace Relationships’ category.
Today’s Vocus webinar didn’t disappoint. With HARO founder, Peter Shankman, as the presenter the webinar was lively interactive and full of great tips whether you’re a big company with lots of money at your disposal or a small non-profit.
My notes and takeaways from the webinar:
- Have a good sense of humor. It accentuates the good and lets the negative roll off.
- Make yourself and company feel like a friend. Not a cold unfeeling entity.
- Add to the conversation, don’t detract from it. This is especially true during tragedies. Be human first and a marketer second. Silence can be best. As Peter Shankman said, “Shut up once in awhile.”
- No person or brand gets bashed for being respectful.
- I’d rather be known as nice than cool. Nice is good.
- Take 30 seconds a day and spread a little happiness. Make people happy they chose YOU and your company/organization.
- If you ask yourself for a second if this will offend someone DON’T POST IT.
- Making people smile will drive repeat business. Even a little smile. Shouldn’t that be what it’s all about?
- Do the right thing because it is the right thing to do. Don’t do it to make money, the money will come later.
- empower your employees to do nice things. Don’t make it hard!
- Regular people are the bread and butter for your brand. Celebrities are like jam. Good in moderation. Don’t chase the jam only to lose the bread and butter. The celebrities might have louder megaphones, but making more regular people happy will have the same impact.
While Peter Shankman shared the grandiose gestures brands have done for him (Morton’s, toothpaste, etc.) brands don’t have to make big or expensive statements to be friendly. Your customers, clients and members have choices, make them want to choose you. Scripts are great for consistency, but by moving away from consistency and into individual experiences you can create a better business atmosphere. If you make someone happy, they’ll at least tell someone if not broadcast it on social media.
You can see the entire Twitter conversation from the hashtag:
What do you think?
It doesn’t matter if you work in a newsroom, a corporate office, a non-profit or school there will always be the carry in. Some people call it a potluck. Others call it a pitch-in, bring-a-plate, dish-to-pass or any multitude of other words that all mean you bring something and have a feast.
Seems easy enough, right? You bring a dish and so do your co-workers. But that’s where it gets tricky. Some co-workers might be on a diet or are diabetic. Or can’t eat sugar substitutes. Or show their love with food or by commenting on your food choices. These landmines don’t have to be difficult.
Do what you can for your dish, the one you bring. If you love macaroni and cheese and have a fantastic recipe, make it! Don’t modify it unless you have to for yourself. That way you’ll know what goes in it and can tell your coworkers when they ask. Plus, you’ll know you can at least eat what you brought.
A note on co-workers asking what’s in the dish, it might be because they have an allergy or an intolerance or because they think the dish is so fantastic they must have the recipe. Be flattered and be kind.
You might feel obligated to take something because your boss made it, even if you already know you loathe the dish. That’s ok. Find a way to make it at least look like you tasted it. If that means cutting it up into teensy, eensy bites or hiding it under something else, fine, just be discrete.
As for an out on the whole thing all together you can always claim you forgot about the carry in, already made lunch plans or ate a huge breakfast and are stuffed. Regardless of whether or not you choose to participate, just be polite. Accept others food comments and occasional criticisms as a reflection of them, not you. Some people just show love with food.
How do you navigate the Office Food trap?