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Like the One More Mile photo above, I wasn’t at Boston. I’ll probably never qualify for Boston. I didn’t even get to run yesterday. But several of my loved ones were there, some as runners but more as spectators supporting runners. And even if I had no personal connection to the horrific events, I’d still feel like my family was attacked.
That’s the thing about runners. Running might be an individual sport, but all runners are a team. We might be fiercely competitive on the course, but as soon as each of us cross the finish line, we turn around and cheer for the rest. We walk next to those with cramped muscles. Carry injured strangers and friends to help even after running a race ourselves.
I know a few dedicated runner friends who’ve said they just can’t imagine lacing up their racing flats and starting another race. And my heart breaks for them. I also won’t lie, the thought of hanging up my shoes crossed my mind. I’m scheduled to run a half marathon on May 25 and there is a bit more fear and panic than was 24 hours ago. But I know for me to feel in control and like I’m doing something I have to run.
I have to run for friends and family and more importantly for myself. I can’t let fear get in the way of the finish line.
PRBC has talked a lot about blogger outreach from the PR side (see: Pitch Problems and Need Blogger Outreach? A Case Study in How NOT to Do It.)
This post is about bloggers reaching out to PR professionals.
It shouldn’t come as a surprise that there are unscrupulous content producers in content farms looking to get as many clicks on their links as possible. Some of the content creators have gotten more and more sophisticated in their techniques, some might even go so far as to call some of these techniques deceptive.
For example, you might have seen pitches similar to this one:
“This is (NAME), I went through your site (YOUR BLOG SITE) while surfing in Google, am very much impressed with your site’s unique informations.
I work as a content writer in many educational communities and love the opportunity to guest post for your readers. I would like to give you a unique article on any education related topics or you can also suggest me any education related topic. No duplication or copying of the article is done. I assure you that the article will be published only on your site.
The best part is I won’t be charging you a penny, but in return all I need is just one link with in the article. I would be really thankful, if you allow me to do relevant informative guests post in your blog.
Looking forward for a positive reply.
Aside from the language and grammar issues, the warning bells should go off regarding the outside link, particularly if the author is writing on a topic that has absolutely nothing to do with the link they want to use.
The response more PR Pros use to these kinds of mass email pitches (if they respond at all) is probably something like:
We won’t published previously mass-published posts, but if you would be interested in writing something specifically for us for our audience of (TARGET DEMOGRAPHIC), we would be happy to consider it for our blog. However, since we are not [related to the link you want to use] focused, we would not be able to link to website. Again, you can see our blog guidelines here: (YOUR WEBSITE).
To read the rest, you’ll have to go check out PRBreakfastClub, where I wrote this as a guest piece.
This blog post by Scott Berkun clearly points out that this culture of busy is ingrained, “That simply by always seeming to have something to do, we all assume you must be important or successful.”
He continues, “people who are always busy are time poor. They have a time shortage.” If you are always too busy, review your commitments. Is there something you’re doing because you’re supposed to, not because you want to? Are you missing out on happenstance opportunities because you aren’t letting life just happen? Are you busy because you’re uncomfortable with sitting still? How many great opportunities have you missed because you’re just too busy? Do your commitments make you happy?
While you’re pondering those questions, think about what being busy really means. This article from Relevant Magazine takes the cult of busy one step further calling it pride.
“People who have not seen each other in a few days or weeks start to catch up, and the talk quickly turns toward comparing notes on how terribly busy we all are,” the author states.
Free time should not be guilt or angst ridden. Free time should be freeing, relaxing, rejuvenating.
A very smart co-worker of mine suggested saying no to just one thing. Just one. If you need a phrase to help you get started, try, “thank you for thinking of me, but I must decline at this time.” See what happens next. Spend an hour (off the clock of course!) doing nothing. When you get antsy after five minutes, sit through it. When you mind screams you should be doing something, ignore it.
What would you do with an extra hour?